Amazon Brand Store Design

Your Own Storefront on Amazon

An Amazon Brand Store is a free, multi-page shopping destination exclusively for your brand. It's the only place on Amazon where your products appear without competitor ads. Think of it as your own mini-website inside Amazon — complete with hero banners, category navigation, product grids, and brand storytelling.

Brand Stores are accessible via your brand's byline on any product listing, through Sponsored Brands ads, and via direct URL (amazon.in/stores/yourbrand). For Indian brands running Sponsored Brands campaigns, the Brand Store is where that traffic lands — making its design directly impact your ad ROI.

Why Indian Brands Need a Brand Store in 2026

Amazon India now has thousands of brands competing in every category. A Brand Store does three critical things that product listings alone cannot:

1. Eliminates competitor ads: On regular product pages, Amazon shows competitor products in "Similar items" and "Sponsored" sections. Your Brand Store shows ONLY your products. Zero distractions. Zero competitor visibility.

2. Increases basket size: When buyers browse your full catalog in one place, they discover products they didn't search for. Amazon data shows Brand Store visitors are 60% more likely to buy multiple products in one session.

3. Builds brand perception: A well-designed Brand Store makes you look like an established brand — not a random third-party seller. This is especially important for D2C Indian brands that are known on Instagram but look "new" on Amazon.

What We Design

Home Page: Hero banner with brand identity, featured products or bestsellers, category navigation tiles, brand story section, and trust badges (awards, certifications, customer count).

Category Sub-Pages: Dedicated pages for each product category — skincare, haircare, supplements, etc. Each with its own hero banner, product grid, and category-specific messaging.

Campaign/Seasonal Pages: Dedicated landing pages for Big Billion Days, Prime Day, Diwali offers, or new product launches. These are where your Sponsored Brands ads should point during sale events.

About/Brand Story Page: Your founding story, mission, manufacturing process, certifications, and team. Builds emotional connection and trust with first-time buyers.

Our Process

Day 1–2: Brand audit — we review your existing Amazon presence, product catalog, brand assets, and competitor stores.

Day 3–5: Wireframe and layout design for all pages. We map your product catalog into logical categories and design the navigation flow.

Day 5–8: Full visual design with custom banners, lifestyle imagery, and branded components. Mobile-first design (80%+ of Amazon India traffic is mobile).

Day 8–10: Review, revisions, and final assets delivered in Amazon Brand Store specs. We can also handle the store setup and publishing on your behalf.

Brand Store + Sponsored Brands = Maximum ROI

Sponsored Brands ads (the banner ads at the top of Amazon search results) can link directly to your Brand Store. This is the highest-converting ad format on Amazon India because:

The buyer clicks your ad → lands on YOUR store (no competitor distractions) → browses your full catalog → adds multiple products to cart. Average order value from Brand Store traffic is 35% higher than regular product page traffic.

Without a properly designed Brand Store, your Sponsored Brands budget is wasted on a generic landing page. We design stores specifically to maximize Sponsored Brands conversion — with clear CTAs, logical product flow, and category-specific landing pages for different ad campaigns.

Brand Store Analytics

Amazon provides detailed Brand Store analytics — visits, views per page, sales from store visitors, and traffic sources. We set up your store with analytics tracking in mind, creating distinct pages for different campaigns so you can measure exactly which traffic sources convert best.

The Complete Amazon Brand Ecosystem

A Brand Store works best as part of a complete Amazon presence: professional listing images drive clicks from search, A+ Content converts browsers into buyers, and the Brand Store ties everything together — building loyalty and repeat purchases. Learn more about optimizing your listing images and creating high-converting A+ Content.

Pricing

Brand Store design starts at ₹15,000 for a 3-page store (Home + 2 Category pages). Full stores with 5+ pages, campaign pages, and seasonal updates start at ₹25,000. Includes 2 revision rounds, mobile optimization, and publishing support. See our pricing page for complete details.

For brands running Sponsored Brands ads, a well-designed Brand Store typically improves ad ROAS by 25–40% — paying for itself within the first month of ad spend.

Who This Is For

Brand Registered Amazon India sellers with 5+ products who want to build a premium brand presence, increase basket size, and maximize Sponsored Brands ad returns. Especially valuable for D2C brands transitioning from their own website to Amazon, and established brands wanting to differentiate from resellers.