Your Own Storefront on Amazon
An Amazon Brand Store is a free, multi-page shopping destination exclusively for your brand. It's the only place on Amazon where your products appear without competitor ads. Think of it as your own mini-website inside Amazon — complete with hero banners, category navigation, product grids, and brand storytelling.
Brand Stores are accessible via your brand's byline on any product listing, through Sponsored Brands ads, and via direct URL (amazon.in/stores/yourbrand). For Indian brands running Sponsored Brands campaigns, the Brand Store is where that traffic lands — making its design directly impact your ad ROI.
Why Indian Brands Need a Brand Store in 2026
Amazon India now has thousands of brands competing in every category. A Brand Store does three critical things that product listings alone cannot:
1. Eliminates competitor ads: On regular product pages, Amazon shows competitor products in "Similar items" and "Sponsored" sections. Your Brand Store shows ONLY your products. Zero distractions. Zero competitor visibility.
2. Organizes your catalog: Category pages and product grids help shoppers browse related products and variants.
3. Builds brand perception: A well-designed Brand Store makes you look like an established brand — not a random third-party seller. This is especially important for D2C Indian brands that are known on Instagram but look "new" on Amazon.
What We Design
Home Page: Hero banner with brand identity, featured products or bestsellers, category navigation tiles, brand story section, and trust badges (awards, certifications, customer count).
Category Sub-Pages: Dedicated pages for each product category — skincare, haircare, supplements, etc. Each with its own hero banner, product grid, and category-specific messaging.
Campaign/Seasonal Pages: Dedicated landing pages for Big Billion Days, Prime Day, Diwali offers, or new product launches. These are where your Sponsored Brands ads should point during sale events.
About/Brand Story Page: Your founding story, mission, manufacturing process, certifications, and team. Builds emotional connection and trust with first-time buyers.
Our Process
Day 1–2: Brand audit — we review your existing Amazon presence, product catalog, brand assets, and competitor stores.
Day 3–5: Wireframe and layout design for all pages. We map your product catalog into logical categories and design the navigation flow.
Day 5–8: Full visual design with custom banners and branded components, reviewed on mobile and desktop.
Day 8–10: Review, revisions, and final assets delivered in Amazon Brand Store specs. We can also handle the store setup and publishing on your behalf.
Brand Store + Sponsored Brands = Maximum ROI
Sponsored Brands ads can direct relevant shoppers to a Brand Store. We plan store pages around product categories and the destination of each campaign.
Store pages organize your products and brand information. Any effect on order value or sales must be measured using your own campaign and store data.
Without a properly designed Brand Store, your Sponsored Brands budget is wasted on a generic landing page. We design stores specifically to maximize Sponsored Brands conversion — with clear CTAs, logical product flow, and category-specific landing pages for different ad campaigns.
Brand Store Analytics
Amazon provides detailed Brand Store analytics — visits, views per page, sales from store visitors, and traffic sources. We set up your store with analytics tracking in mind, creating distinct pages for different campaigns so you can measure exactly which traffic sources convert best.
The Complete Amazon Brand Ecosystem
A Brand Store works best as part of a complete Amazon presence: professional listing images drive clicks from search, A+ Content converts browsers into buyers, and the Brand Store ties everything together — building loyalty and repeat purchases. Learn more about optimizing your listing images and creating high-converting A+ Content.
Pricing
Brand Store design is custom quoted based on page count, store structure, and content requirements. Contact PV Labs for a quote. See our pricing page for the other catalog packages.
Results depend on targeting, product demand, pricing and the shopping experience. PV Labs does not guarantee ROAS or a payback period.
Who This Is For
Brand Registered Amazon India sellers with 5+ products who want to build a premium brand presence, increase basket size, and maximize Sponsored Brands ad returns. Especially valuable for D2C brands transitioning from their own website to Amazon, and established brands wanting to differentiate from resellers.
Frequently Asked Questions
What is an Amazon Brand Store?
An Amazon Brand Store is a free, multi-page shopping destination exclusively for your brand. It's the only place on Amazon where your products appear without competitor ads — like your own mini-website inside Amazon.
How much does Brand Store design cost?
Brand Store design is custom quoted based on page count, store structure, and content requirements. Contact PV Labs for a quote.
Do I need Brand Registry for a Brand Store?
Yes. Amazon Brand Stores are only available to Brand Registered sellers. You need a registered or pending trademark to enroll in Brand Registry.
How does a Brand Store improve ad ROI?
Sponsored Brands ads can link directly to your Brand Store, where buyers see ONLY your products with zero competitor distractions. Measure results using your own store and advertising data; a ROAS improvement is not guaranteed.
How long does it take to design a Brand Store?
Our process takes 8–10 business days from brief to final delivery. This includes brand audit, wireframing, full visual design, revisions, and publishing support.