What is A+ Content?
A+ Content (previously Enhanced Brand Content) is Amazon's premium listing feature that lets brand-registered sellers replace plain text product descriptions with rich visual modules — brand banners, comparison charts, lifestyle images, ingredient breakdowns, and more. Read our complete A+ Content guide for everything you need to know.
Amazon's data shows A+ Content increases conversion rates by 3–10% on average. In competitive Indian categories like skincare, supplements, and kitchen appliances, our clients have seen conversion increases of 15–38%.
Why Every Amazon India Brand Needs A+ Content in 2026
With 12 lakh+ sellers on Amazon India, A+ Content is what separates "real brands" from random resellers. When buyers scroll past your bullet points, they see either a plain text block from 2015 — or a magazine-quality visual experience. Which seller looks trustworthy? Which one gets the sale?
A+ Content is completely free for Brand Registered sellers. Every day without it is money left on the table.
Our 5-Module Strategy That Converts
After designing A+ Content for 200+ Indian brands, we've identified the exact module structure that maximizes conversion:
Module 1 — Brand Story Banner: Full-width cinematic banner communicating your brand identity in one glance. Logo, tagline, and one powerful lifestyle image. Builds instant credibility.
Module 2 — Feature Highlight: Top 3 selling points with icons, short text, and supporting visuals. Indian buyers scan — bold headlines and 10–15 word descriptions per feature.
Module 3 — Ingredient/Material Breakdown: Critical for skincare, food, and supplements. Shows what's inside with clean visuals. Builds trust and reduces "is this genuine?" doubts.
Module 4 — Comparison Chart: Your product variants side-by-side (500ml vs 1L vs 2L). Reduces confusion, reduces returns, and often upsells buyers to higher-priced variants.
Module 5 — Lifestyle/Usage Context: Full-width image showing product in a real Indian setting — kitchen, living room, vanity table. Creates emotional connection.
Our Process
Day 1–2: You share your brand assets, product details, and target audience. We research your category and competitors.
Day 2–4: We design all 5 modules with custom layouts, branded visuals, and mobile-optimized compositions.
Day 4–5: Review, revisions, and final delivery. All images exported at 970px+ width in Amazon-required specs.
Day 5–12: We submit to Amazon on your behalf (optional) and handle any review feedback until approved.
What Gets Rejected — And How We Avoid It
Amazon's A+ Content rejection rate for first-time submissions is 30–40%. Common triggers include: pricing claims ("50% off", "cheapest"), competitor brand mentions, contact information, unsubstantiated health claims, and images under 970px width.
Our approval rate is 99% on first submission. We've submitted thousands of A+ modules across every category and know exactly what Amazon's review team looks for.
Basic vs Premium A+ Content
Basic A+ (Free): 5 content modules, comparison charts, standard image+text layouts. Available to all Brand Registered sellers.
Premium A+ (Conditional): Video modules, interactive hotspots, image carousels, full-width HD banners. Available to brands that have published A+ on all ASINs with active Brand Story. Increases conversion by additional 5–8% beyond Basic A+.
We design both. For most sellers, we recommend starting with Basic A+, building consistent sales, then graduating to Premium.
Complete Your Amazon Presence
A+ Content works best when paired with professional listing images (which get the initial click) and an Amazon Brand Store (which drives repeat purchases and maximizes Sponsored Brands ad ROI). Together, these three form a complete brand presence on Amazon.
Pricing
A+ Content design starts at ₹5,000 per ASIN for the full 5-module set. Includes 2 revision rounds, compliance guarantee, and submission support. Bulk packages (10+ ASINs) available below ₹4,000 per ASIN.
ROI math: 5% conversion boost on a product doing ₹2,00,000/month = ₹10,000 extra revenue per month, forever. One-time ₹5,000–₹8,000 investment pays back in under 25 days. See our pricing page for all packages.
Who This Is For
Any Amazon India seller with Brand Registry who wants to look like an established brand, increase conversions, and reduce returns. Whether you sell skincare, electronics, kitchen appliances, supplements, or fashion — A+ Content works across every category.
Frequently Asked Questions
What is A+ Content on Amazon?
A+ Content is Amazon's premium listing feature that lets Brand Registered sellers replace plain text descriptions with rich visual modules - brand banners, comparison charts, lifestyle images, and ingredient breakdowns. It's free for all Brand Registered sellers.
How much does A+ Content design cost?
A+ Content design starts at ₹1,299 per ASIN for the full 5-module/banners set. Includes 2 revision rounds, compliance guarantee, and submission support. Bulk packages (10+ ASINs) available at ₹749 per ASIN.
What is the approval rate for A+ Content?
Our approval rate is 99% on first submission. The industry average rejection rate for first-time submissions is 30–40%. We know exactly what Amazon's review team looks for.
Do I need Brand Registry for A+ Content?
Yes. A+ Content requires Amazon Brand Registry. You need either a registered trademark (®) or a pending trademark application with a serial number. Even pending ™ applications are accepted by Amazon India.
How long does A+ Content take to get approved?
We deliver designs in 5 days. Amazon then takes 3–7 business days to review and approve. Total time from brief to live A+ Content is typically 8–12 days.