Packaging · Flipkart · Brand Website• Ashoka• 6 Days
Their dry fruits were premium quality. Their packaging was making them look like a commodity.
The Problem
The quality was there, but the brand and packaging presentation did not support premium evaluation.
Our Approach
We rebuilt the packaging and visual direction to improve perceived value and consistency across surfaces.
2 platforms covered
Packaging and listing live in 6 days
Stronger premium brand positioning
More consistent visual identity across surfaces
Before
Commodity-style presentation
After
Stronger premium positioning
"The new presentation helped the product feel more premium."
Ashoka- Brand Owner