Both are Amazon Brand Registry features. They solve different problems in your buyer's journey — here's how to decide which one to build first.
If you're not yet running Sponsored Brands ads, build A+ Content first — it's free, sits where your organic and PPC traffic already lands, and directly lifts conversion. Build a Brand Store once you're spending on Sponsored Brands and need a landing destination that doesn't leak clicks to competitors.
A+ Content first. It sits directly on your product listing where buyers already land from search, and it's free for Brand Registered sellers. A Brand Store matters most once you're running Sponsored Brands ads and need a destination beyond the product page.
Yes, and most established brands do. A+ Content converts the buyer who's already on your listing. Brand Store converts traffic from ads and byline clicks by removing competitor distractions.
Yes. Both A+ Content and Brand Store are only available to Brand Registered sellers with a registered or pending trademark.